Eight Steps to Selling Your Home
1 Define your needs. Write down all the reasons for
selling your home. Ask yourself, "Why do I want to sell and what do I expect
to accomplish with the sale?" For example, a growing family may prompt your
need for a larger home, or a job opportunity in another city may necessitate
a move. For your goals, write down if you'd like to sell your house within a
certain time frame or make a particular profit margin. Work with your real
estate agent to map out the best path to achieve your objectives and set a
realistic time frame for the sale.
2 Name your price. Your next objective should be to
determine the best possible selling price for your house. Setting a fair
asking price from the outset will generate the most activity from other real
estate agents and buyers. You will need to take into account the condition
of your home, what comparable homes in your neighborhood are selling for,
and state of the overall market in your area. It's often difficult to remain
unbiased when putting a price on your home, so your real estate agent's
expertise is invaluable at this step. Your agent will know what comparable
homes are selling for in your neighborhood and the average time those homes
are sitting on the market. If you want a truly objective opinion about the
price of your home, you could have an appraisal done. This typically costs a
few hundred dollars. Remember: You're always better off setting a fair
market value price than setting your price too high. Studies show that homes
priced higher than 3 percent of their market value take longer to sell. If
your home sits on the market for too long, potential buyers may think there
is something wrong with the property. Often, when this happens, the seller
has to drop the price below market value to compete with newer, reasonably
priced listings.
3 Prepare your home. Most of us don't keep our homes in
"showroom" condition. We tend to overlook piles of boxes in the garage,
broken porch lights, and doors or windows that stick. It's time to break out
of that owner's mindset and get your house in tip-top shape. The condition
of your home will affect how quickly it sells and the price the buyer is
willing to offer. First impressions are the most important. Your real estate
agent can help you take a fresh look at your home and suggest ways to stage
it and make it more appealing to buyers. * A home with too much
"personality" is harder to sell. Removing family photos, mementos and
personalized décor will help buyers visualize the home as theirs. * Make
minor repairs and replacements. Small defects, such as a leaky faucet, a
torn screen or a worn doormat, can ruin the buyer's first impression. *
Clutter is a big no-no when showing your home to potential buyers. Make sure
you have removed all knick-knacks from your shelves and cleared all your
bathroom and kitchen counters to make every area seem as spacious as
possible.
4 Get the word out. Now that you're ready to sell, your
real estate agent will set up a marketing strategy specifically for your
home. There are many ways to get the word out, including: * The Internet *
Yard signs * Open houses * Media advertising * Agent-to-agent referrals *
Direct mail marketing campaigns In addition to listing your home on the MLS,
your agent will use a combination of these tactics to bring the most
qualified buyers to your home. Your agent should structure the marketing
plan so that the first three to six weeks are the busiest.
5 Receive an offer. When you receive a written offer from
a potential buyer, your real estate agent will first find out whether or not
the individual is prequalified or preapproved to buy your home. If so, then
you and your agent will review the proposed contract, taking care to
understand what is required of both parties to execute the transaction. The
contract, though not limited to this list, should include the following: *
Legal description of the property * Offer price * Down payment * Financing
arrangements * List of fees and who will pay them * Deposit amount *
Inspection rights and possible repair allowances * Method of conveying the
title and who will handle the closing * Appliances and furnishings that will
stay with the home * Settlement date * Contingencies At this point, you have
three options: accept the contract as is, accept it with changes (a
counteroffer), or reject it. Remember: Once both parties have signed a
written offer, the document becomes legally binding. If you have any
questions or concerns, be certain to address them with your real estate
agent right away.
6 Negotiate to sell. Most offers to purchase your home will
require some negotiating to come to a win-win agreement. Your real estate
agent is well versed on the intricacies of the contracts used in your area
and will protect your best interest throughout the bargaining. Your agent
also knows what each contract clause means, what you will net from the sale
and what areas are easiest to negotiate. Some negotiable items: * Price *
Financing * Closing costs * Repairs * Appliances and fixtures * Landscaping
* Painting * Move-in date Once both parties have agreed on the terms of the
sale, your agent will prepare a contract.
7 Prepare to close. Once you accept an offer to sell your
house, you will need to make a list of all the things you and your buyer
must do before closing. The property may need to be formally appraised,
surveyed, inspected or repaired. Your real estate agent can spearhead the
effort and serve as your advocate when dealing with the buyer's agent and
service providers. Depending on the written contract, you may pay for all,
some or none of these items. If each procedure returns acceptable results as
defined by the contract, then the sale may continue. If there are problems
with the home, the terms set forth in the contract will dictate your next
step. You or the buyer may decide to walk away, open a new round of
negotiations or proceed to closing. Important reminder: A few days before
the closing, you will want to contact the entity that is closing the
transaction and make sure the necessary documents will be ready to sign on
the appropriate date. Also, begin to make arrangements for your upcoming
move if you have not done so.

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Close the deal. "Closing" refers to the meeting where ownership of the
property is legally transferred to the buyer. Your agent will be present
during the closing to guide you through the process and make sure everything
goes as planned. By being present during the closing, he or she can mediate
any last-minute issues that may arise. In some states, an attorney is
required and you may wish to have one present. After the closing, you should
make a "to do" list for turning the property over to the new owners. Here is
a checklist to get you started. * Cancel electricity, gas, lawn care, cable
and other routine services. * If the new owner is retaining any of the
services, change the name on the account. * Gather owner's manuals and
warranties for all conveying appliances.